Free Themed Music This Holiday Season
by webmaster — October 29, 2009
First, a big “thank you” to Dave Bennett and Mike Stone, owners of Mollie Stone’s in the San Francisco Bay area. A couple of years ago DW and I toured some of the Mollie Stone’s stores with Dave during the holiday season and saw this great idea in one of the stores we visited.
It’s not too often you come across an idea that is actually a “win-win” like this idea.
Mollie Stones worked with a local music/piano retailer to partner on a holiday themed promotion.
The retailer was permitted to display one of the piano retailer’s premiere player pianos in a Mollie Stone’s store during the holiday season in exchange for Mollie Stone’s being able to use it to play Holiday themed music throughout the holiday season.
The piano retailer benefited with over 20,000 potential piano buyers walking by the piano when they shopped at Mollie Stone’s. Mollie Stones benefited with wonderful Holiday theme music playing at no additional cost during the holidays.
The moment you walked into the store you could hear the holiday music playing and it added to the entire shopping experience at the store.
It’s time to pick up the phone and call a piano retailer in your town willing to deliver their best player piano and a library of holiday themed music for delivery to your store on the day after Thanksgiving. Allow them to leave some brochures and business cards for a “win-win” arrangement.
Have a great week!
Filed Under: Company News