Archive — April, 2010
Integrity
by DW Green — April 29, 2010
"To thine own self be true" writes William Shakespeare in Hamlet. "Let your conscience be your guide" the Blue Fairy tells Pinocchio and then asks Jiminy Cricket to serve as Pinocchio’s conscience.read more
Getting to the Point
by Ryan Joy — April 29, 2010
Each year at DW Green Company, we host a positioning workshop on a topic that we believe will benefit our clients the most. This year, we'll work together with attendees to bring the power of purpose to their marketing and to their brand.read more
Memorial Day: Not Just Another Holiday
by DW Green — April 22, 2010
Recently, we worked with a client to develop their 2011 promotional plan. We began with the holiday weeks, as they are obviously much easier to plan than the non-holiday weeks. When we got to the Memorial Day ad, we started off by talking about promoting the usual summer suspects: ground beef, poultry, ribs, melons, sweet corn, soda and the like. Then I recalled a Memorial Day cover page ad we created several years ago to commemorate what this holiday is actually about. The ad honored America’s brave men and women who made the ultimate sacrifice in service of their country.read more
Understanding the Basics of Mobile and Online Coupons
by webmaster — April 15, 2010
Clipping coupons is no longer the only way for price-conscious shoppers to get a good deal. Coupon usage is on the rise, and companies are responding by providing customers with convenient multi-media coupon offers that can benefit the consumer—and the retailer. By offering multi-media coupons, retailers are able to un-clutter their print ads by dispersing weekly items to other platforms while still collecting co-op money. Email and text message programs also enable businesses to continuously build their customer databases, laying the foundation for stronger and more enduring customer relationships.read more
Coupon Pandemonium
by DW Green — April 8, 2010
Arriving home from work a few weeks ago, my wife greeted me at the door excitedly. "I saved $172.25 on groceries today with coupons!" she exclaimed. "Wow, how much did she spend?" I wondered. In twenty-eight years of marriage, I can't recall a conversation about coupons, excitedly or otherwise.read more
“If you don’t know where you are going, you might wind up someplace else.” — Yogi Berra
by DW Green — April 5, 2010
The supermarket industry's marketing and advertising activities deal almost exclusively with what works today and almost never with what's going to work tomorrow. Too few companies run research to determine what their entire market place will be like in three years? In five years? And very few are committed to a vision that basically says, "We truly believe we know where this industry is going. We know what the leader will look like, sound like, think like, and be like in five years, and we know something else. We're going to be that leader!read more
Best of Idea of the Week #1
by webmaster — April 1, 2010
Over the past few months, we've taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media. In response to the questions we frequently receive about how best to utilize these new technologies, we've collected some of our favorite articles on five of the most important new media for innovative marketing efforts. Take a look, and don't forget to share any thoughts or questions in the comments section at the bottom of each posting!read more
Filed Under: Company News
