Archive — October, 2010
Satisfaction Guarantee…A Pledge, A Promise
by DW Green — October 28, 2010
I’m passionate about product and service guarantees. Offering a satisfaction guarantee seems pretty basic to me, though many retailers do not embrace them. As you know, a guarantee is a promise or assurance that a company will ...read more
Changing a Supermarket Liability to an Asset
by webmaster — October 21, 2010
I think that one of the most difficult challenges in the supermarket industry is trying to change the “stripes” a store has developed over many years. By “stripes” I mean trying to shed the reputation that a ...read more
Good Food Market is now open!
by webmaster — October 15, 2010
Good Food Market is an independent, family-owned grocery store offering customers a whole new way to shop for and think about food. Owners Darin and Valerie Hill are truly passionate about giving shoppers a unique grocery shopping ...read more
Avoiding the Communications Gap
by webmaster — October 14, 2010
Brand consistency must be maintained throughout all areas of an organization; it builds credibility and consumer trust, allows for clear ownership of a brand's differentiated positioning, and inspires a culture of development and innovation. Yet in a landscape where consumer preferences are ever evolving, market conditions are exceedingly dynamic, and the competition is always changing, it's equally important to be responsive, creative, open to new ideas, and fully committed to your brand's continuous development.read more
Planning for Increased 4th Quarter Competition
by webmaster — October 7, 2010
Target and Wal-Mart are getting ready for the 4th quarter "no holds barred cage match" which kicks off Black Friday, the day after Thanksgiving. It's no fun being caught in the crossfire of two behemoths, especially when both giants are vying for the all important 4th quarter sales.read more
Filed Under: Company News
