Reasons to Believe
by DW Green — April 19, 2017
Why should I shop in you store? What are the reasons to believe in your store brand? If you don’t tell me, I will never know. Duh. It’s the retailer’s responsibility to provide compelling reasons for consumers (prospects) to choose their store.
Some retailers do an excellent job telling their story. Providing reasons and benefits for consumers to choose their store. Pretty simple. But unfortunately, many retailers do not. The purpose of every ad, every email blast and every website is to attract new shoppers to your store. Look at the messaging in your advertising. Are you providing consumers with compelling reasons to shop your store?
We’d love to assist you with your messaging!
Filed Under: DW's Blog