by DW Green — May 5, 2015Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill set to “own”, the key to competitive advantage is presentation/merchandising. Even the value of “street appeal” rests in the appearance of the storefront from a distance.Presentation and merchandising set the tone for the entire shopping experience. Its what creates the “likeability,” “comfortability” and “authenticity” of the retail brand. Its what creates sales and additional sales and additional sales. Of course, readable, well-designed, well-placed signs and story telling add to the magic and message of BUY ME!!If you could do just one thing for the balance of the year, work on improving your product presentation and merchandising skills. If you do, you will experience a handsome increase in sales!read more
by DW Green — April 22, 2015Perfect. Values. Wholeheartedness. Humility.Adam speaks about perfection in this week’s blog. In the spiritual realm of life, it is said that all life, in all its expressions is perfect. But spiritual is another conversation for another day and another blog, though spirit is a topic worth exploring. To provide context for the word perfection let’s consider the notion of values.Values are a set of guiding principles that unite people as they work toward achieving a common goal, their purpose. In their strongest form—when individual employee and organizational values are in sync—they generate tremendous energy. Rather than just complying, employees become more committed, enthusiastic and driven, and they have a reason for caring about their work. They enjoy a sense of collaboration, group spirit and pride that make the company more fully alive. Great service companies have a soul that underlies their strategies and day-to-day operations. Although strategies and tactics may change, the company’s value system, or soul, remains the same. It is this continuity of values that will sustain business success, even in the most volatile times. The DW Green management team spent countless hours over the course of a year working on our company values. We amassed an incredible list. And while we didn’t discard many, we identified and selected seven core values. The Number 7 represents or symbolizes perfection and completion. The number seven is a very powerful and...read more
by DW Green — April 15, 2015What do golf and magic have in common? Well, depending on the veracity and skill level of your playing partners they have a lot in common. For example, your buddy’s tee shot clearly lands in the middle of a water hazard then magically ricochets back into the fairway. Wow! Many a lost golf ball have magically appeared in their original condition after found.So in the spirit of golf season and the magical record-breaking performance of Jordon Spieth in last weeks Master Golf Tournament, lets take a look at the 10 best caddy comments to his employer golfer. Sadly, many of these comments apply to me!
Golfer: “Think I’m going to drown myself in the lake.”
Caddy: “Think you can keep your head down that long?”
Golfer: “I’d move heaven and earth to break 100 on this course.”
Caddy: “Try heaven, you’ve already moved most of the earth.”
Golfer: “Do you think my game is improving?” ...
by DW Green — April 9, 2015So Adam is talking about cool. Cool, as in the context of slang, as an interjection to express acceptance, approval or admiration. And what’s more cool neat, nifty, boss, keen, groovy than a brand mark or Icon. Brand marks are simple, clean, and an easy to remember graphic representation of a company’s Brand name. Brand marks are like punctuation symbols:
; pause longer
! exclamation mark
? question markBrand marks and icons can represent a deeper meaning of a company’s purpose or an abstract expression like the Nike swoosh. We have a Northwest client whose brand mark is a sailboat. Who would have thought of a sailboat icon for a food store? The sailboat is very meaningful to their company culture. It’s meaningful to me too. I’m proud to wear their caps and jackets that showcase their company icon.The DW Green icon reflects our design mantra “Less is greater than more.”So if you’re considering a new or updated design for your company’s brand mark, give us a call....read more