DW's Blog
A Guide To Product Storytelling
by DW Green — February 10, 2016
The following questions can assist buyers and marketing team with product storytelling by helping to identify the product stories—and selling points—that need to be communicated to your customers.How was the product developed?How did the idea for this product come about?What happened and who was involved?How is the product made today?How did the product get its name?Does this product have something special that competing products do not?Other questions:1. What methods are used to ensure freshness, quality or better tasting products?- Does the producer use any special technique (ex. air-chilling chicken, cave-aging cheese, dry-aging beef) and why does this make it better?
- Is it made using a family recipe that has been passed down through generations?
- Is the product handmade or hand-selected? (In this day of mass-produced products, handmade and hand-selected products say that special care was given to the product.)
- Does it use natural, sustainable or environmentally friendly production methods? (Ex: Cage-free eggs, hormone and antibiotic free meat or organic produce grown without chemical pesticides or synthetic fertilizers.)
- Is it baked fresh, prepared in the store or made to order?
- How often is it delivered to your markets? (indicates freshness)
- Be specific if possible.
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Resolve
by DW Green — January 6, 2016
I resolve to do whatever is put in front of me with all my heart and soul without regard for personal results. I will do the work as though it were given to me by the universe itself—because it was....