Archive — January, 2010
Social Media: So What?
by Ryan Joy — January 28, 2010
We've previously addressed what social media is and how to get started, yet with anything that's as hyped as this new platform, the questions that often need addressing are: "Why should I care?" "What does this have to do with my business?" and "What are the benefits?" A consultant group we respect recently recommended that companies wait to get involved in social media because it changes so often, most companies do it poorly, and there are "no clear and obvious benefits."read more
Social Media: So What? Part 1
by Ryan Joy — January 28, 2010
We've previously addressed what social media is and how to get started, yet with anything that's as hyped as this new platform, the questions that often need addressing are: "Why should I care?" "What does this have to do with my business?" and "What are the benefits?" A consultant group we respect recently recommended that companies wait to get involved in social media because it changes so often, most companies do it poorly, and there are "no clear and obvious benefits."read more
DW Green Company, a River Company
by DW Green — January 18, 2010
The generational longevity of a company. The manager of a living company understands that keeping the company alive means handing it over to a successor in at least the same health that it was in when he or she took charge. To do that, a manager must let people grow in a community that is held together by clearly stated values. The manager must place commitment to people before assets, respect for innovation before devotion to policy, the messiness of learning before orderly procedures, and the perpetuation of the community before all other concerns.read more
To Blog or Not to Blog
by webmaster — January 14, 2010
"A shortened form of the word 'weblog,' a blog can be both cost effective and effective." When it comes to social media and your business, a blog is one of the best choices for your online business strategy and can be a vital business tool, given that a staggering majority of the information shared around the globe today is electronic. When done well, your business blog can reach a huge audience of potential customers who care about what you have to say and can help build and enhance your company's brand and visibility. Here are five of the many reasons why you should consider starting a business blog...read more
Customer Service The Last Great Frontier
by DW Green — January 11, 2010
With Wal Marts, COSTCO, Trader Joes and Limited Assortment formats, the tougher the price competition in a market, the more important quality of service is to sustainable success. Why? Because without differentiated quality, without a superior total experience to offer customers, a company has few, if any, non-pricing options when key competitors cut their prices.read more
Effective Email Marketing Strategies
by webmaster — January 7, 2010
Thinking of developing an email marketing strategy, or looking to improve the one you already have? Approach email marketing like you would a good relationship. 1. Understand The Law of Attraction An email marketing strategy does not exist without subscribers, so compelling customers to signup is a necessary first step. Attract new subscribers by promoting your email program—and the benefits of subscribing to it—by using various means of communication: online, in print, or face-to-face.read more
Guarantee and Well-being
by DW Green — January 5, 2010
I'm an ardent proponent of product and service guarantees. A guarantee is a promise or assurance that a company will stand behind the quality of products it sells or services it performs. Guarantees build trust and loyalty with consumers. In a sense, a guarantee is a company's commitment to the well-being of its customers. Wow, what an intriguing approach to serving the customer. Imagine a conscious intention by company leaders to enhance the well-being* of a customer. Is that possible?read more
Filed Under: DW's Blog
