Company News
Supermarket Website Tracking 101
by webmaster — February 11, 2010
How can you track visitors to your website? What are they looking at? What are they ignoring? Do they “click-through” on your email promotions? How much time should you invest in studying your website traffic? What do you do with the information once you have it?
A website tracking system shows you exactly how your website is performing.
A Few Things to Consider:
- If you’re currently using Google Analytics to study your website visits, you’re among the elite few who can navigate through data to get usable, practical information to manage your supermarket business. It’s free, but it’s not all that easy to use.
- If you are sending out email editions of your weekly ads or periodic “web blasts,” you absolutely need to know how many customers are opening these ads or promotions, as well as how many are acting on the offers. If you’re not offering an email option for your weekly ads and promotions, you should be. The cost is very, very close to zero and you have the ability to measure the effectiveness of your ads and promotions.
- You should assign one person in your organization to view your daily website traffic statistics and report to you any aberrations. If the number of site visits double in one day, for example, identify what caused the increase in web traffic—and continue doing it!
How much does it cost to subscribe to a website tracking system?
You should expect to pay around $50 or less per month for a completely comprehensive website tracking system. The system should be easy to use, highly intuitive, enable you to easily download information to EXCEL for future analysis, and provide “real time” reporting as well as standard graphs and chart to ensure ease of use.
FREE TRIAL OFFER
We’ll set up your current website to give you easy access to your website tracking reports. Our free trial is a no cost, no obligation opportunity to see exactly how your website is performing over a 2 week period.
This offer is limited to the first 50 supermarket retailers to request the free trial offer.
If you have a supermarket website, here are some of the basic “at a glance” items you should be viewing, and that GreenTrak provides:
- Touch Mapping
Once they’re on your site, what do your visitors do? What do they click on, where do they go, and what are the most popular sections of your site? Touch mapping gives you the answers. - Rolling Week At-A-Glance Report
See whether or not your website traffic is growing steadily each day. - My Favorite Reports
Pre-formatted graphs and charts update you with just one click. - Popular Pages
Find out what visitors are looking at on your site, and what they’re ignoring! - Month to Date Website Page Views With Month to Date Averages
Do site visits spike on days that your new ads are posted? - Geographic Map of Site Visits
Are your website visit statistics misleading you to believe that all visitors to your website are also your shoppers? Website visits don’t always translate to sales. See where the visitors to your site are actually located. - Top 10 States and Top 10 Cities
Click on “details” and see why consumers come to your site. - Web Browsers and Operating Systems
Is your website designed for both Windows and Mac users? If you have a growing number of Safari Browser users, is your website designed to work well with Safari? Check out the stats. - Browser Versions
See how many of your website visitors are using each type of web browser. - Screen Resolutions
Is your website built for screen resolutions of 800 x 600 when most of your viewers are 1024 x 768? Find out how your site is seen on screen. - Search Engines Used to Find Your Website
Find out which search engines are being used the most, and which keywords are being used to find your site. - Click Path Detail Within Your Website
View detailed information on each website visitor. In the example below, a web visitor came to the website during the 11am hour. They were 1 of 291 visitors that hour, and their computer was located in Seattle, Washington (more specifically, at the University of Washington). They viewed 6 website pages, but were active on the website for just 37 seconds. They viewed 6 different pages of the weekly ad before leaving the site. - Percentage of Site Visits During Weekdays and Hourly Averages of Page Views
See if site visitors are only coming to your site on “ad posting” days. Find out what time of day they’re visiting your site, and determine the best time to send out a web blast promotion that will reach the greatest number of customers. - Summary of Average Site Visit Duration; Percentage of New Visitors vs. Return Visitors
Are you attracting new visitors each week? Do you provide a web experience that causes site visits to increase in length of time?
If you’re interested in tracking the effectiveness of your website, give us a call today, or be one of the first 50 supermarket retailers to request a FREE TRIAL OFFER.
Filed Under: Company News
