Company News
Auditing Your Website
by webmaster — March 4, 2010
Take a look at your website. Is it the best it can be? Sometimes it’s easy to spot the deficiencies that are preventing a website from performing at optimum levels; other times, a little investigating is required. A web audit is an invaluable tool for taking an objective look at your website’s performance. At DW Green Company, we use the audit outlined below to assess the effectiveness of our clients’ websites in five key areas of performance: User Experience and Search Engine Optimization; Content; “Clickability”; Traffic; and Credibility.
However, even the most thorough web audit might need a professional touch to achieve maximum impact. This is where an SEO consultant comes in. An SEO consultant specializes in search engine optimisation strategies, providing insights and recommendations to enhance your website’s visibility and ranking on search engines. By integrating their expertise into your audit results, you can refine your approach and implement targeted improvements that drive better results and elevate your website’s performance.
If you’re aiming to elevate your website’s performance, collaborating with a digital marketing agency can be a game-changer. A skilled SEO agency, for instance, can offer in-depth insights and strategies tailored to enhance each aspect of your web audit. By focusing on areas such as user experience, content optimization, and overall clickability, they can help identify and address the deficiencies that might be holding back your site’s potential. With their expertise, you’ll not only uncover new opportunities for improvement but also implement effective solutions that drive better traffic and boost credibility.
Integrating a comprehensive optimization plan with exceptional services LetsGetOptimized.com can significantly impact your site’s visibility and engagement metrics. Their expertise in content strategy and keyword implementation ensures that your website remains relevant and authoritative in your niche. By focusing on both technical and content-related aspects, they help create a holistic strategy that drives organic traffic and builds long-term credibility. Investing in such professional services can transform your website into a powerful tool for business growth, yielding sustainable results and fostering a strong online presence.
To fully leverage your website’s potential, link building is a crucial component of your SEO strategy. It involves acquiring high-quality backlinks from reputable sources, which can significantly enhance your site’s authority and search engine ranking. A strategic approach to link building ensures that your website gains credibility and visibility across the web. By collaborating with experts who specialize in this field, SERPninja, you can develop a robust link-building plan tailored to your industry and target audience. Their proficiency in crafting effective outreach campaigns and securing valuable links can propel your website’s SEO performance to new heights.
Embrace the expertise of a dedicated agency to transform your website into a powerful tool for success. Take a look at the web audit below—you might find some new opportunities for improving your site that you haven’t considered before!
A) User Experience & SEO (Search Engine Optimization)
Use GreenTrak or another comprehensive web analytics system to assist you in answering the following questions:
Who comes to your site, and what are they looking for?- Is your navigation easy to use? Are your users finding what they’re looking for?
- Is your site search engine-friendly?
- Are you using basic SEO practices?
B) Content
- Is your site content current and regularly updated?
- Who updates the content? Who should be updating it?
Does your site contain press releases, FAQs, or useful links to other websites?- Do you have any “web-only” content on your site?
- Is the content written in short paragraphs?
- Do you collect email addresses on your site?
- Are your “opt-in” and “unsubscribe” options easy to locate and use?
C) “Clickability”
Interlinking involves adding content or links to related pages throughout your site that will enable users to navigate to other parts of your site. Interlinking can help increase web traffic and improve SEO. Make sure you have interactive elements that can help improve interlinking, such as:
- Search function
- Graphics/photos
- Downloadable files
- Printable pages
- Social media
- Maps
D) Traffic
- Are you listing your web address on all printed materials?
- Have you registered with the major web directories?
- Have you edited the title, keywords and description tags on your site?
Are you linking to the sites of similar organizations?- Are you promoting special events and offers on your site?
- Are you using email messaging strategically?
- Are the links on your website up-to-date?
- Are you regularly analyzing the web traffic on your site using GreenTrak or another web analytics tool?
E) Credibility
- Does your website have a privacy policy?
Is contact information easy to access?- Is your mission statement easy to find?
- Do you provide content and resources that build brand integrity?
A web audit performed by DW Green Company is designed to highlight the specific areas of your website in which improvements are recommended, and to present you with an action plan for making these improvements. If you’re interested in a DW Green Company website audit, or would like to discuss other options for improving your website’s performance, please contact us.
Filed Under: Company News
