Company News
How Is Your Store Promoting Earth Day?
by webmaster — March 25, 2010
Founded in 1970 by Senator Gaylord Nelson, Earth Day’s 40th Anniversary will be celebrated on April 22, 2010. While your store may not be green through and through, Earth Day is a great holiday to celebrate in-store for several beneficial reasons.
Not only does Earth Day help support environmental programs and renew the public’s commitment to sustainable living, it is also a great way to maximize sales and kick off green marketing program initiatives. Here are five ways to increase add-on sales and promote green marketing in your store(s) as April 22 approaches:
1. Promote earth-friendly products throughout your store. Theme and group environmentally friendly products together in order to sell multiple items; for example, a spring cleaning display featuring environmentally friendly products such as Bi-O-Kleen, method, Mrs. Meyers, Seventh Generation, and more. “Make Spring Cleaning, Green Cleaning!”
2. Put the products in your customers’ hands. Strategically set up separate tasting and testing stations with earth-friendly products such as locally grown foods and green cleaning products. Have your employees interact with customers in order to help your customers understand the products. There is a greater chance for sales to rise if your customers can experience your products first-hand.
3. Ready your registers with impulse buys. According to Environmental Leader, Energy & Environmental News for Business, 62% of Shoppers Respond to Green Item Implulse Buys. Earth-friendly grab and go items, such as Endangered Species Chocolate, reusable water bottles, Fairtrade coffees, and compact fluorescent light bulbs (CFLs) are great Earth Day impulse buys to consider placing at your registers. Products under $20 usually work best.
4. Signs that sell. Promote Earth Day and earth-friendly products with signage that explains what the customers’ benefits are, as well as information on how the products you’re featuring are green.
5. Make sure customers know about your earth-friendly business practices. Does your store offer recyclable bags? Does your store offer locally grown foods? If so, what kinds? Does your store offer cage-free eggs? Does your store reuse, reduce and recycle waste? If so, how? Even the smallest green business practices create happier customers and a healthier planet.
There are so many earth-friendly business practices and products today, and there’s a story behind each practice and product. Earth Day is a great opportunity for you to build customer relationships through sharing your green commitments.
If you would like to learn more about how you can promote Earth Day and earth-friendly products in your store, call us today at 1-800-253-7146.
Filed Under: Company News
