Company News

Best of Idea of the Week #1

by webmaster — April 1, 2010

Over the past few months, we’ve taken a closer look at new media marketing, and the latest opportunities for retailers looking to reach out to customers beyond traditional print and broadcast media.

In response to the questions we frequently receive about how best to utilize these new technologies, we’ve collected some of our favorite articles on five of the most important new media for innovative marketing efforts.

Take a look, and don’t forget to share any thoughts or questions in the comments section at the bottom of each posting!

1. Digital Signage
Thinking about bringing digital signage into your stores? Here are five key things to consider before it’s installed.

2. Email Marketing
Check out six simple steps for developing an effective email marketing strategy—or improving the one you already have.

3. Maximize Your Website
How well is your website performing? Learn how two valuable tracking tools, from a web audit to GreenTrak web analytics, can help your site achieve optimum success.

4. Mobile Marketing
Would text message marketing be an effective way for you to reach out to customers? Should a branded iphone app be part of your new media marketing strategy? Check out the benefits of mobile marketing, and get answers to your FAQs.