Archive — June, 2010

On The Bag

by DW Green — June 24, 2010

Grocery bags are a very effective and often underused marketing tool. Bags are the perfect canvas for communicating a host of store attributes, from communicating a company's brand position to promoting web sites, gift cards, pharmacies, signature bakery and deli products, photo processing and even product variety. I recently saw a grocery bag touting a store's incredible selection of barbecue accoutrements! Bag designs are also a great way to announce grand openings and grand re-openings, or to introduce a new department or service. Seasonal holiday bags are an excellent idea as well.

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Employee Development

by DW Green — June 22, 2010

In the end it is employees who make the difference. No amount of merchandising or advertising can be successful over the long run without a dedicated, knowledgeable staff. If employees don't support your market position or advertising claims, your efforts will be undermined.

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On the Subject of Subjects

by Ryan Joy — June 17, 2010

If you're like most of us, you read less than half of what shows up in your inbox, and only decided to open this email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines "the single most important element in a promotional email."

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Stand Taking

by DW Green — June 9, 2010

Last October I attended the Heart of Leadership workshop in Seattle. One of the exercises was stand taking. What do I stand for? What is the commitment I am? (for myself, my organization, my company, my co-workers, ...

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Gluten Free Jubilee: No Grain, No Pain!

by webmaster — June 3, 2010

Several of our customers have used posters, shelf signage, ad “drop-ins”, bag stuffer-style information sheets and web content to communicate to shoppers that they offer a wide variety of gluten-free items in their stores. For shoppers living ...

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