Company News
On The Bag
by DW Green — June 24, 2010
Grocery bags are a very effective and often underused marketing tool. Bags are the perfect canvas for communicating a host of store attributes, from expressing a company’s brand position to promoting web sites, gift cards, pharmacies, signature bakery and deli products, photo processing and even product variety. I recently saw a grocery bag touting a store’s incredible selection of barbecue accoutrements! Bag designs are also a great way to announce grand openings and grand re-openings, or to introduce a new department or service. Seasonal holiday bags are an excellent idea as well.
Uwajimaya, an awesome Seattle retailer, promotes a “Design Our Next Bag” contest. The design is printed on environmentally friendly, reusable shopping bags available for sale in their stores and the winning designer receives $1,000 in store gift cards! Another Northwest retailer posts photographs in their front lobby of customers posing with their store bags at locations around the world.
Grocery bags hang out in consumers’ kitchens, counter tops, pantries, closets, garages… heck, almost anywhere inside or outside the home. People are always carting (pun intended) their grocery bags around to picnics, parties and get-togethers. Bags are a wonderful way to build brand awareness and loyalty.
A meaningful message on the bag is as important as the content that’s inside it.
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