Company News
DW Green Company and EnQii Partner to Launch Supermarket Digital Signage Program
by webmaster — June 3, 2010
DW Green Company and EnQii today announced their partnership in launching GreenTV, a self-contained digital signage system that delivers powerful, targeted messaging to customers of grocery chains across North America.
With the launch of GreenTV, EnQii and DW Green Company will provide grocery retailers with highly effective, supermarket-focused content designed to drive incremental sales and communicate competitive advantages. The customized store content, which includes seasonal reminders, informational messaging and price and item animations, is played on in-store LCD screens located in retailers’ meat, deli, bakery, pharmacy and health and nutrition departments, among others.
“Grocery retailers are recognizing the power of digital signage to increase sales and improve the look and competitiveness of their stores,” said DW Green, president and CEO of DW Green Company. “The challenges to retailers in the past have been the initial costs and the ongoing need to maintain quality, relevant branded content. Our new partnership with EnQii allows us to address these concerns while providing supermarkets across North America with a turn-key digital signage program.”
EnQii and DW Green Company began working together in early 2009 to develop customized content for supermarket LCD screens with impressive results. Items promoted on the in-store LCD screens have yielded well in excess of 100% sales lifts when compared to items advertised in similar stores using traditional display signage.
“It is our aim to deliver real-world digital signage solutions that drive incremental, profitable business for our clients,” said Stuart Armstrong, president of EnQii North America. “We are very pleased with our working partnership with DW Green Company, and are excited about the success of the program in terms of increased sales of higher margin products. Combining EnQii’s experience in digital signage with DW Green Company’s award-winning store content is what has helped leverage the strong sales results, and we’re looking forward to a rapid increase in the number of supermarkets installing LCD networks with EnQii and DW Green Company.”
About EnQii
EnQii is a global leader in the digital signage and out-of-home media market with offices in New York, Toronto, London, Hong Kong, Shanghai and Melbourne. As one of the world’s truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii has recently been voted as the number one global digital signage provider for the second year in a row by DailyDOOH. For more information, go to visit the EnQii website.
About DW Green Company
DW Green Company is an award-winning supermarket marketing and advertising firm based in Tempe, Arizona. Using a “less is more” approach to design, DW Green Company offers a full range of marketing and advertising services emphasizing brand positioning and the customer experience. For more information, go to the DW Green website.
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