DW's Blog
Cyber Monday Promotion
by DW Green — December 5, 2013
One of our clients jumped into the Cyber Monday fray with their store brand gift card email offer. Projections ranged from 500 to 1,000 gift card sales. Even with some website clichés, they sold over 5,000 cards (maximum 4 card purchase per customer order) totaling more than $500,000.00 in sales! $100 cards were discounted $25 and $50 cards cost consumers $40.00. Considering the generous markdown, a half million dollar in sales is not a bad sales day for a six-store chain in a 24-hour period. It’s important to note that this retailer is an exceptional operator where customer loyalty and satisfaction run deep.
Digital marketing is a powerful and inexpensive platform to use to connect with consumers. It is wise to have an integrated promotional plan that encompasses all marketing platforms. A plan that takes advantage of the unique strengths of the array of distinct, marketing platforms. Many retailers are discovering that the cost of traditional print media can be greatly reduced, even eliminated, by employing more digital and social media marketing.
Well, it’s time to finish up our 12 Deals of Christmas Facebook promotion!
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