DW's Blog
Well Designed Ads
by DW Green — June 19, 2014
We have a new client in Utah. After three weeks of new ad layouts I asked the client how the new designs were working out. He said “I think they look good…hoping they don’t look too good. They are sharp ads and the printed copies come out great.”*
There seems to be an unfounded notion that well designed and store/product benefit driven ads communicate high prices. Wal Mart and Publix are two price leaders who maintain high advertising standards without sacrificing price image.
Good ad design, like good merchandising, sells more product. And good design is essential to expressing a brand’s position and store benefits.
*Since this blog post almost one year ago, the Utah client sales continue to grow even after a new Wal Mart opened across the street.
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