Company Blog

Promotion, Promotion, Promotion

by Adam Zack — April 30, 2015

DW and I were recently in Indiana talking to a very respected grocer and his executive management staff about branding and marketing. The topic of promotions came up, and we subsequently talked about the importance of promoting your store during non-traditional promoting times. Maybe because we are both just more than a little weird, we started bouncing ideas around and we felt like the ideas that have some type of humor to them would resonate best with customers and employees. One of my very favorites from DW was a garlic promotion, with the headline “For a guy who smells, he sure is popular!” Or a seedless watermelon promotion: “He’s the Spittin’ image of his father, without the spittin’ part.” In the end, after a couple beers on my part and a couple Cokes for DW, we ended up with a list of over 75 promotional ad themes to share with our customers.

So next time you look at your competitors ads and notice how boring and indistinct they are compared to yours, push yourself to think of a new ad theme that will blow both your customers and your competition away. Battle of the Bacons anyone?