DW's Blog

How Can Custom Signage Increase Super Bowl Sales?

by DW Green — January 28, 2016

What do New Year’s Eve and the Super Bowl have in common? Parties! In fact, Super Bowl Sunday is the second-largest day in the United States for food consumption, right behind Thanksgiving Day! And Super Bowl Sunday is the Number 1 at-home party event of the year, even surpassing New Year’s Eve. Super Bowl is one of the five big pizza days of the year. The other four? Halloween, the day before Thanksgiving, New Year’s Eve and New Year’s Day. Take advantage of Super Bowl sales this year while enhancing your price perception with custom designed end cap and in-line shelf signage. In addition to conventional manufacturer T.P.R allowances, create your own set of in-store specials. Consider discounting all items consumers may purchase for their Super Sunday Party and tag them with custom designed Super Bowl Savings bib tags and display signage. This sign and price strategy makes sense for every holiday. Reducing prices on holiday related items will have a huge impact on consumer confidence and price perception. Not only will a well-signed effort increase sales and penny profit but will also ensure you are getting credit for your temporary discounted pricing. The key is to develop a custom sign for the specific holiday so that it stands out from your typical day-to-day value pricing signage. There is time to pursue, plan and implement a custom sign/price strategy for Super Bowl 2016. Prediction: 8% sales lift and Denver beats Carolina in a defensive battle!