DW's Blog
The Essence of Competition
by DW Green — April 6, 2016
Is your business blooming?
Differentiation is the essence of competition. I love the word differentiation. It’s a difficult word for me to spell and pronounce—the word inaudibly tumbles out of my mouth, often landing on deaf ears! But aside from poor enunciation skills and misunderstanding, differentiation is a very powerful business tool.
Everything can be and is differentiable, even such “commodities” as steel, cement, money, chemicals and well, meat sauce. Success goes to those who differentiate themselves in ways that attract differentiably superior numbers of customers to themselves.
Though clothes may not make the man, they help make the sale. And if they do, the customer is buying something beyond the generic product that the salesman offers. That is what is meant by “differentiation.”
Positioning is about performing different activities from rivals or performing similar activities in different ways, differentiation then, arises from both the choice of activities and how they are performed.
See http://dwgreen.com/2010/03/activity-breeds-success/
Adam’s Looks Homemade To Me blog is an excellent example of differentiating both your store and your product assortment. Signature items can attract new customers to your store. Insure product integrity and tell your product story with well-designed signs. Offer frequent product tastings and promote, promote, promote!
A successful differentiation strategy is built on the uniqueness of your enterprise! Let the DW Green Co. assist you with your differentiation plan.
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