Company Blog

Promoting Quality

by Adam Zack — November 30, 2016

Lets promote quality.

So the holidays are here and it’s the time of year to share love, family and friendship. It’s the time to be thankful and to let them know how much you appreciate them with gifts, cards and sharing a special meal or two together. Nothing shows how much you care like the very cheapest turkey you can find! Or the Prime Rib roast that is maybe a little tough, but good Lord only cost $4.88 per pound! The tradition of finding the cheapest meal ingredients possible, and bragging about it to those beloved, cherished guests has always been somewhat of a mystery to me. Sure, everyone loves getting a “deal”. Everyone loves finding that bargain that saves money. But aren’t we talking about a special occasion? A gathering that happens once, maybe twice a year? Isn’t that reason to seek out the highest quality? The best turkey? The most tender cut of quality beef?

For most supermarkets the quandary comes with appealing to those masses seeking that bargain of the century. If we don’t have the cheapest turkey in town, maybe we will lose customers to the competition. It’s a valid concern, definitely, because when they come in to buy that cheapest main course, they also buy the rest of the items for their meal. So let’s think of some options, after all, we want their Christmas dinner to be memorable for how absolutely delicious it was. We want them to say “It was better than a fine restaurant!” Let’s promote quality. Let’s push the idea of splurging on our loved ones. Let’s tell them how to show their family just how much they really do care – with great food. Yes, we can still have bargain options to keep the undiscerning happy. We can still have great sale prices. But let’s tell them what the best is, and how to cook it so they beam with pride not from how cheaply they fed their beloved, but from just how happy that once-a-year meal made them.

You can do it. And we can help you.