Company Blog
The Best Expense
by Adam Zack — February 22, 2017
The excitement is contagious
It seems like it’s the grocery industry trade show season. It’s kind of like the Movie and Television award season, but just pushed back a tiny bit. From the Fancy Food Show in January, NGA in February, Natural Foods Show in March and many supplier food shows (UNFI, Unified Grocers, Tony’s Fine Foods) in the next couple months, the opportunity to see what’s going on in our industry is abundant. But with grocers increasingly busy with daily operations and trying to control expenses and out-duel competition, many see attendance to these shows as just not important enough, too inconvenient or just too expensive to pay employees to attend. That’s where they get it all wrong. Attending one or more of the most relevant shows for your store with some key employees is an investment that pays big dividends. You are constantly looking for ideas to increase sales and energy in the store, so let the employees do that work for you by exposing them to new products and idea that they will actually implement. After the show, have a 30-minute meeting with those that attended (and some key employees who may not have) and have them present the three best products they saw. The excitement is contagious and their enthusiasm to try new things is renewed. Energy, excitement and personality all turn into sales and profits and if you’re just too busy or too cheap to go out and cultivate it, you’re missing the boat my friend.
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