Company Blog

I couldn’t care less

by Adam Zack — August 28, 2019

Perfect

I’m a keen observer of speech habits and grammar. I’ve been called a picky ass-wipe more than once. Phrases like “you know…”, “perfect!”, “I know!”, “right?” and “ya know?” are, well, slightly overused. I try and not to use these words and phrases, but it’s hard, right? So I got totally busted when I said “I don’t care.” It’s one of those phrases in my mind translated to “Whatever you prefer darling, I just want you to be happy.”

My wife was talking about wedding plans. She’s a stickler for details and planning, and my modus operandi is more like “It will all work out, don’t worry.” So we were talking the other day and she said something (I’m not sure what, I don’t think I am as observant as I think I am) and my response was “I don’t care.” She said something along the lines of when I said that about wedding plans and questions she had, she just about punched me in the head.

It’s the biggest event of our life, and I don’t care? I knew she was going to do whatever she wanted anyway, so in my mind I was being agreeable. It’s a running joke of ours – why are you even asking me? You’re going to do what you want anyway. But just like “perfect” is very rarely perfect and “you know”, I often don’t know, “I don’t care” is extremely rude. It’s important to you, but not at all to me. When we were kids the saying was “I could care less” when actually we meant “I couldn’t care less.” It was probably true then. Rude, but true. So I’m thinking a little more about what actually comes out of my big yapper, because I do care, and I want to stay married.

That moment of realizing how a throwaway phrase can land like a brick is one most people hit at some point during wedding planning. When emotions, expectations, and months of anticipation are wrapped into every small decision, language suddenly matters a lot more than usual. What sounds like easygoing flexibility can be heard as indifference, especially when one partner is carrying the mental load of timelines, guest lists, and countless details. Learning to pause, reframe, and say what you actually mean becomes part of the partnership itself, a quiet but meaningful form of support that says you are present, even if you are not weighing in on napkin colors.

Those conversations often open the door to imagining the fun parts that come before the big day, the moments meant to relieve pressure rather than add to it. Planning a getaway with friends can feel like a welcome contrast to spreadsheets and seating charts, giving everyone space to relax and reconnect. Thinking through East coast bachelorette destinations naturally becomes part of that shift, offering settings that encourage laughter, late nights, and shared stories without the weight of ceremony attached. In the end, these experiences are less about having strong opinions and more about showing up with care, choosing words that reflect it, and remembering that all of it, from planning talks to celebratory trips, is meant to strengthen the bond you are trying so hard to protect.