Company Blog

Do It

by Adam Zack — January 19, 2022

“Good idea” is kind of a reflective response.

“Never save a good idea. Do it!”
– Denis O’Dell

Denis O’Dell was a film producer who worked on The Beatles “A Hard Day’s Night”, Magical Mystery Tour and the footage for what eventually became the new Beatles documentary release “Get Back”. The footage he captured showing the collaborative process between the four band members is mesmerizing when you reflect on how many great songs they produced and how they just stem from an idea that one of them had. (It also shows just how close Yoko Ono sat to John Lennon always. Ever hear of personal space, Yoko?!)
So as I watched the creative process for what became the album Let It Be, the quote from Denis telling them not to sit on a good idea made an impact. The dialogue went something like one of the Beatles saying “That’s a good idea, we should save it.” How many times do we say to people (or people say to us): Good idea! And how many times does the good idea get saved, eventually never seeing the light of day? So here’s one of my 2022 goals: Say “good idea” only when it’s actually a good idea that makes sense and is achievable. Then make a plan to act on it. “Good idea” is kind of a reflective response. I think “Hmmm, interesting” is a much more realistic response to many ideas. I can hear you now…”Hmmmm, interesting…”