Company Blog
King Richard
by Adam Zack — September 7, 2022
“A Killer Brownie can only come from Dorothy Lane Market.”
So what’s your nickname? I’ve know Reds over the years that obviously get their name from being a ginger. We’ve talked about Lazy Susan. My dad gave himself the nickname Ace because he was good at most things (but tennis wasn’t one of them). There’s been endless supplies of Shortys, Shiftys, Leftys, Stinkys and Smokys. They got their nicknames from a physical trait or behavior. There’s the obvious ones – Fred is Fredrick, Sam is Samuel, Matt is Matthew. Junior was anyone named after his father. It’s like saying the whole name became just too much work. And there are some that are a real stretch. How did Henry become Hank, John become Jack or Richard become Dick? And seriously, how did Dick become either a part of the male anatomy or a really mean and unpleasant person? No wonder there are no little kids nicknamed Dick anymore and the ones named Richard strictly stick to Rich or Rick. No one wants their kid to be a Dick. Foods you sell and love can differentiate themselves from their generic name by cementing a nickname that no competitor can copy. Seaside Market in Cardiff, CA has sold a million pounds of their marinated tri tip called Cardiff Crack, a nickname made up by a customer because they thought it was so addicting. Rombauer Chardonnay is Cougar Juice. And a Double Double is only associated with In-n-Out Burger. Any other double cheeseburger is just a copycat. A Killer Brownie can only come from Dorothy Lane Market, and well, have you ever gone anywhere besides McDonald’s and ordered a Big Mac?
Read More – Company and the No-Name Trap
Filed Under: Company Blog
