Company Blog
The Smell
by Adam Zack — July 5, 2023
Next time you’re in your grocery store, take a sniff around.
This morning I was listening to the radio and they were talking about the world’s stinkiest plant, the Rafflesia Arnoldi, or Corpse. It produces the largest flower on earth (about 3.3 feet in diameter) and smells like rotting flesh. As a kid we used to go to a big store called Fedco that was next to a meat slaughtering plant, and let me tell you from experience, rotting flesh smells terrible. So it got me thinking how smell is such an important part of our life experiences. Nothing makes you want to buy fish less than a grocery store whose seafood department smells strongly like fish. Fresh fish should smell like the sea, not a fishy smell. If it smells fishy, it will most likely taste fishy, which is why many people do not like fish. Smells can bring forth feelings of nostalgia and comfort. To this day I can recall the smell of my grandparents’ house every time I visited them. Brewed coffee, baked goods, Old Spice and dogs combined with a slight scent of my grandpa’s cigarettes (Camel unfiltered or Pall Mall reds). They don’t sound great by themselves, but combined together they still bring me comfort. Next time you’re in your grocery store, take a sniff around. Does it smell like flowers in your floral department? Cinnamon in your bakery? Does the smell of bacon waft through the air as your deli is cooking some up? Maybe you smell nothing, which is completely fine. But if you get a sniff of stink, get to the source of it pronto.
Read More – If a Tree Falls in the Forest
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