DW's Blog

Complacency

by DW Green — January 24, 2024

Markets are fluid. Nothing is certain or guaranteed.

Complacency, noun:

a feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.

In business, complacency is never a good place to be. Whether you’re first in the market or last, no one is exempt from complacency. Be humble and grateful for your successes yet remain focused and vigilant on improving yourself and your operation. Always ask, how can we improve our offerings…our product assortment, our merchandising skills, our customer service, our customer experience? How can we improve our relationships with ourselves, with our staff, with our vendors, with our customers, with our neighborhood and with our community?

Remember, markets are fluid. Customers are choosing where they shop everyday. Nothing is certain or guaranteed. Today’s customer maybe tomorrow’s defection.

How can we be better today?