Company Blog

Weapons and Words

by Adam Zack — October 30, 2024

Make sure your language game is on point, and you’ll see people motivated, customers engaged, and maybe even a few grudges dissolved.

Knives, swords, and guns—yeah, those things are serious business. History’s got a lot of stories where someone showed up with the sharpest or loudest weapon and declared, “I win.” But let’s get real: the most underrated heavy hitters in any showdown? Words and gestures. They’re the stealth ninjas of power moves, capable of starting or ending a conflict before the first cannon even gets polished.

An insult, delivered with the precision of a well-aimed arrow, can start a war. And a well-placed compliment can make someone forget why they were mad in the first place. So, when it comes to influencing people—whether it’s guiding customers to your door or keeping your team fired up—it all starts with the words you choose and how you throw them around.

Picture this: you’re trying to get customers to shop at your store. Spell things wrong, write like you’re still recovering from autocorrect disasters, or use phrases so dry they need a hydration plan, and suddenly your marketing message has all the appeal of yesterday’s sandwich. But drop the right words with the right vibe, and people won’t just walk in—they’ll come through those doors like it’s their lucky day.

The same goes for your team. Want your employees to feel appreciated? It doesn’t take Shakespearean sonnets. Just sprinkle compliments like confetti. A quick “Great job closing last night, Bill,” or “Looking sharp today, Miss Jones!” can turn a long workday into a victory lap. Genuine words can light up someone’s day. One of the greatest compliments I’ve ever received happened one time when someone told me I “got it,” like in, life. That made me feel so good.

The secret sauce? Words and effort. Make sure your language game is on point, and you’ll see people motivated, customers engaged, and maybe even a few grudges dissolved. Because in this war for hearts, minds, and grocery carts, words aren’t just a weapon—they’re a strategy. So sharpen those words, polish that delivery, and go win the day.