Company Blog

The Cigarette Compliment That Made My Day

by Adam Zack — April 23, 2025

“A kind word, a small gesture—they relieve stress, lighten the mood, and give us a little peace.“

The other day I was walking through the parking lot of my grocery store in San Diego when I saw an Amazon delivery van parked out front. We’ve got an Amazon locker inside, so drivers are a regular sight. This one was leaning against her open door, cigarette in hand, catching a quick break. She looked up, took a drag, and said, “I love your store.” That was it—simple, unsolicited, and completely genuine. And just like that, my day was made.

It reminded me how random words of kindness—short, sincere, and totally unexpected—can carry so much weight. That one moment brought me back to my ongoing soapbox: the little things matter most. They’re what make the biggest impact, and the best part? They’re always within your control. That driver had no clue she was going to shift my whole day until I said, “You just made my day. Thank you.” And isn’t that how it usually goes? The moments that hit hardest often show up unannounced, exactly when we need them. A kind word, a small gesture—they relieve stress, lighten the mood, and give us a little peace.

So yeah, forget Clint Eastwood. Be the anti-tough guy. Go ahead—make someone’s day. You might not even know you did.