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Three Tips for Successful Text Message Marketing

by webmaster — August 19, 2010

1. Make it easy for customers to sign-up.
Give customers a special short code, and the number that they should text that short code to. Once a customer texts that unique short code from their cell phone, their cell number will be added to your database of text message recipients. You can also create a sign-up form on your website that lets customers submit their cell phone numbers online.

2. Use a combination of marketing materials to tell customers about your program.
In-store signage and bag-stuffers explaining the benefits of the program and promoting the online signup option won’t just draw attention to your text messaging program—they’ll increase traffic to your website and draw attention to your email offerings.

3. Make it worth their while.
The text messages you send should be offerings and opportunities that are only available via text; coupons, special offers, or valuable information like advanced notice about an upcoming event or major sale. Send no more than one text message a week, and remember that messages containing more than 160 characters require more than one text to be transmitted.

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