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Your Valentine's Day Ad is Only Five Weeks Away!

by webmaster — December 23, 2010

Valentine's DayWithin two weeks we’ll begin seeing TV ads for 1.800.flowers and websites promoting the sale of home delivered roses for Valentine’s Day.

Since every Walgreens, CVS, Wal-Mart, SuperTarget—even Home Depot—will be promoting Valentine’s Day as well, what are you planning to do to make an impression with your customers and sell some Valentine’s Day products?

Did your Valentine’s Day 2010 set new sales records? What are you planning to do differently in 2011 for Valentine’s Day?

Valentine’s Day is perhaps the easiest holiday to plan for. It also offers the most “upside” selling opportunities for supermarkets. Why not plan a Valentine’s Day event on Saturday, February 12th and have a record week?

Some ideas to consider for Valentine’s Day 2011 include:

  1. Brand your Valentine’s Day event and publicize the event in late January. Give it a name. One of our customers calls their event “Sweetheart Affair: An Affair to Remember.” Start with a great name for your event and go from there.
  2. Set the stage for romance. That’s a tough order in a supermarket, but you should position the event properly in your marketing materials (e.g. print ads, in-store bag stuffers, website mentions, and e-blast invites).
  3. Set up an area in your store for gift giving tips, beyond the normal flowers and boxed chocolates.

Here’s a promotional flyer one of our customers used for a Valentine’s Day event that includes:

  • Chocolate sampling
  • Experts speaking on wine selection and food pairings
  • Chef demonstrations
  • A professional calligrapher to address Valentine’s Day cards and envelopes
  • Floral arrangement workshops
  • Kidz zone, a special area where kids can make Valentines and decorate cookies (free of charge)
  • Samples of European chocolates
  • Humane Society “MaxMobile” for pet adoptions in the store’s parking lot
  • Romance author in store to autograph her recent book
  • In store music provided by a jazz musician

You’ve got plenty of time to plan a one-day in store event just prior to Valentine’s Day that is easy to organize and execute.

It’s time to appoint your Valentine’s Day event chairman and get to a plan!

There are plenty of similar events that can be planned each week. In fact, we have a list of 26 events that most supermarkets can plan for 2011. If you’re interested in hearing more, just drop me a line at: jlukens@dwgreen.com or call 1-800-253-7146.

Happy New Year in 2011!

Filed Under: Company News

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