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Let’s all have some Pi!

by Adam Zack — February 25, 2015

PiDayPieCherry

Pi – A transcendental number, approximately 3.1415, represented by the symbol π, that expresses the ratio of the circumference to the diameter of a circle and appears as a constant in many mathematical expressions. 3.14159265358979323846264338327950288 (to infinity…)

“When you die, if you get a choice between going to regular heaven or pie heaven, choose pie heaven. It might be a trick, but if it’s not, mmmmmmmm, boy.” – Jack Handy

March 14 is designated as National Pi Day. It was recognized and passed by Congress in 2009. I swear. Not making this stuff up. You may remember from high school geometry using the infinite number 3.1415 to solve problems. And it worked. With the mighty pi there wasn’t a circumference or circle area that I could not conquer.

Now, as retailers our problem is how to differentiate ourselves from our competition and voila, we are able to use Pi to solve the problem! Who’d have thought that high school geometry would ever result in anything useful?

Since every March 14 is Pi Day, it’s an annual promotion that you need to start and follow through on. But since March 14, 2015 (3.14.15) is a ONCE IN A CENTURY Pi Day, it’s a promotion you need to really embrace. Now of course most of our customers are going to say “Pi Day? You mean Pie Day?” we will have to jog their memories by associating the Pie we do best with the pi they have forgotten from geometry. The pie they eat. The pie they love. Your whole ad can be centered on a Pi (Pie) promotion. Think slices of apple pie for $1.99. Whole cherry pies for $6.99. Store made pizza pies (slices or whole). Your stores chef made chicken pot pies featured and sampled. Or frozen pot pies. Hand pies. Lemon meringue pies. Pie slicers. Pie pans. Us the pi symbol on your displays and in your cases. Have your staff wear pi buttons. Really, the pie’s the limit. (Ugh, too far.)

Your competition is not going to be doing a pi promotion (after all, it’s not a major holiday, so why would they even bother?). The pie is yours to take and promote and sell. Unique promotions are the key to independent grocer growth. Creative differentiation is what it’s all about, so let’s shut our pie holes and stop talking and do something about it!

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