DW's Blog
Salesmanship
by DW Green — August 24, 2016
Our sales formula is to BE of service to our clients. Our intention is to BE a valuable vendor partner who contributes to the success of our clients. Our clients’ success IS our success.
Our mission is two-fold.
- Help develop a differentiable strategic market position.
- Express that position in a meaningful, relevant manner that connects emotionally with all stakeholders. Shareholders, employees, vendors, customers and the community at large.
Often times we are only hired to assist in one or the other area. Regardless of our role, we are wholeheartedly dedicated to the success of our client.
From my experience both companies and individuals can benefit from an outside perspective.
“The lesson is as direct as it is disruptive: There is no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. The thrill of breakthrough creativity can be summoned in all sorts of industries and all walks of life if executives and entrepreneurs are prepared to reimagine what’s possible in their fields. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long. How are you doing ordinary things in extraordinary ways?”—Bill Taylor, Harvard Business Review August 11, 2016
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