Company Blog

Special Little things

by Adam Zack — December 14, 2016

Little things can become big things to your customer.

When we were kids my brothers and I looked forward to the nights when our dad would be out of town at dinner time. That sounds terrible, but it’s true. Don’t get me wrong, my dad is one of the greatest men you could ever meet —generous, funny, loving, smart — one of the greatest role models ever. Family dinners were always fun, delicious and great bonding times for the five of us. But when he would be at a grocer’s convention, or a board meeting, or just out looking at other stores for ideas we could have the things for dinner that he didn’t like. He didn’t like pizza much at all. (Character flaw or just plain weird? You decide.) But the thing I remember looking forward to the most was having breakfast for dinner. Mind you, this was not a weekly occurrence. Maybe once every couple months at the most should you be wondering who the real weird one is. My mom would make pancakes or waffles and lots of bacon with warm real maple syrup and butter and we would scarf them down like they were our last meal for a month. The pancakes seemed extra fluffy, the bacon more delicious than normal (if that’s even possible) and the syrup just perfectly sweet. Just mom and her three boys and we thought it was the greatest thing on the planet.

With your store the little things, when done right and promoted well can become big things to your customer. Making the perfect roast beef sandwich in your deli. A cheese promotion. Battle of the Bacons. Small things that show your customers that you are just one of them who likes the simple, great things that can only come from food. The food you provide them that connects you to their lives in a special (or weird) and endearing way.