Jensen’s Point Loma
by DW Green — March 9, 2017
Expansion by independent grocers, especially into new market areas has slowed dramatically over the past five years as the competitive landscape has heated up with expanded food offerings from chain stores, Target & Walmart and home meal delivery services such as Amazon and Blue Apron. The capital expenditure and amount of work and infrastructure needed most of the time don’t outweigh the return, especially considering the risk. Our client and friends at Jensen’s Foods in Southern California recently took the chance and the opportunity by adding their first new store in over 13 years in San Diego.
With the help of DW Green for the weekly ad and marketing, Jensen’s is working hard to establish itself as the go to neighborhood grocery store with locals. The new store, located in the Point Loma area of San Diego is surrounded by locals, many who have lived there most of their lives. Adding service departments to what was a former Fresh & Easy store has been challenging, but the team at Jensen’s feels that after only 3 months of operations the opportunities for growth and huge. Marketing efforts include a new customer loyalty program, a weekly ad and eblast and a social media presence focused on the new store specifically. We are proud to contributing to the new store’s success
Filed Under: Company News