by DW Green — November 29, 2017
Company values provide guidance and direction for our actions and behavior, for our selves and for our relations with each other, with clients and with vendors. Business tactics change over time, but values are immutable. While values are aspirational, the goal is to become the value. To Be the value. To live the value.
I have a friend in the Seattle area. Jim Huffman. Jim is often described as integrity. He IS integrous. Among his many attributes Jim is always integrous. He’s amazing. Thanks Jim. Thanks for Being Jim.
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