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When you absolutely, positively need it ASAP

by Adam Zack — March 21, 2018

Picture of Adam Zack.

Pick the best ‘great idea’ of the week and make a plan to make it happen next month.

Everyone is just so busy. It seems that especially in the grocery business that constantly something comes up that gets in the way of your To-Do list and what you planned for today gets pushed back to tomorrow.

The dominoes fall and your monthly and weekly plan gets screwed. Procrastination, distraction and disorganization don’t help, but it’s the consistency of the unexpected that really mess with our planning. How many times has someone asked you to do something for them and when you ask when they need it by, the answer is “Well, umm, yesterday. But ASAP will have to do.” It’s impossible to put out your best work when you’re rushing to meet a deadline that has passed. The pressure to produce something that is “just fine” and that doesn’t allow for contemplation, review, revision and polishing often produces ho-hum results. And when the CEO wants to know why the promotion was not the success he (or she) envisioned, what do you tell him. “Well, ummm, you know, the deadlines were tight, and, ummm, Tammy didn’t get us the copy until Tuesday, and, ummm, the server went down so we couldn’t check our email, and, ummm, no one really got behind the employee training and communication.” Happens every day. Planning, communication, what-if scenarios, proofing and staff meetings are what makes promotions and initiatives work. Dozens of great ideas happen every week. Think back to the most recent time you told someone “Great idea!” Was it today? Yesterday? Pick the best ‘great idea’ of the week and let’s make a plan to make it happen next month.

 

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