DW's Blog

Soul of the Brand

by DW Green — November 6, 2018

When we develop Brand Foundations for clients, we begin our work, with what we refer to as the “Soul of the Brand”.  Or the meaning of the brand. Over the years, we’ve experienced some apprehension for using the word soul to describe the unique meaning of a business. Like a person, the soul of a business is actually the essence of who the business is. The soul is then seen and experienced as the company becomes that essence. It’s Doing business activities grounded in Being.


Read More – The Uncomfort Zone

May those who work for you know You see and respect them

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