Company Blog

Do you know better?

by Adam Zack — July 24, 2019


Yesterday I was sitting on the beach reading and eating a sandwich. I’ve said before that the perfect sandwich is a beautifully balanced work of culinary art. Your favorite flavors and tastes evenly divided then combined into a layered meal. No one ingredient is more important than the other and each bite is as good as the last. It’s teamwork in the form of food, and as you finish, you’re thinking to yourself (or saying out loud if you’re with a companion) “Damn, that was a delicious sandwich!” Each component contributes equally, and if one of them is not up to the quality level as the others, the whole experience can still be good, but never great.

So yesterday we had some wheat bread that wasn’t our usual bread. It was a loaf of that squishy type of bread – the kind that if you grip it too tight will leave indents where your fingers squeezed. It was certainly a good sandwich – and I was very hungry – but it wasn’t a great sandwich. Even though all the other contributors in the sandwich show were great – oven roasted turkey, crisp butter lettuce, ripe tomato, fresh sliced provolone, the ho-hum bread brought great to only good. This was the kind of bread I grew up eating as a youngster – Wonder Bread in wheat form – and I was thinking about people who just kept eating that their whole life. They just don’t know what great bread is, and how transformative it can be. How can we educate and promote and be thoughtfully and continually linked to deliciousness. Maybe get all political and start a campaign “Brown Bread Matters.” Not that I have anything against white bread, but Wonder Bread? Just say no.

Read More – Reason

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