Company Blog

The Easy Route

by Adam Zack — May 27, 2020

Adam Zack

Achievement takes work, and work, well, is work.

Man my objective in life is to get where I want to go the quickest and easiest way possible. You get to the goal line and say “Man, that was easy! I planned it perfect. The path of least resistance was so simple to navigate.” Yeah, like that ever happens. In fact, when you do achieve an objective with relative ease, the thought is more like “Damn, I was lucky.” The path of least resistance (POLR) goes with the flow, cuts corners and requires the minimum amount of effort. Many solid “C” report cards, 2nd to-last place teams and also-rans took that path. Woulda-Shoulda, What-If and Almost are famous stops along Route POLR. The natural tendency for anyone is the POLR. Not that it’s always the lazy way to go. Crossing the street, riding the train and tying your shoes all benefit from taking the easy route, but the substantial goals in our lives – winning competitions, making inventions and changing the world never seem to follow the POLR. The real road to success is littered with I Trieds, Maybe Next Times and It Was Too Hards. Achievement takes work, and work, well, is work. How many times have I said to myself (and other who have been around to hear me bitch) “CAN’T ANYTHING BE EASY!!??” as I flail away at fixing a car or wishing for different results from a marketing campaign. No, nothing that is truly satisfying is easy. The “That was easy” Staples button delivers just what the effort to push it takes, which is nothing worthwhile.

Read More – What Will Prosperity Reveal?

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