To invest, or not to invest, that is the question
by Adam Zack — December 2, 2020
Man, investing is a commitment. It’s sometimes scary and many times risky. It’s expensive and often takes years to recoup. And sometimes you hit the jackpot, and sometimes you lose your shirt. When we were young, my dad always encouraged us to stretch our financial limits to gain assets. He told us that if we wanted to get ahead, we had to take the risk – albeit a reasonable risk with due diligence done. And it’s mostly worked – except for the times we didn’t do our homework and got caught up in things like the tech bubble or things that just seemed too good to be true. Live and learn. Remember and don’t make the same mistakes again. But don’t stop investing. Saving is not investing. Investing in your store, or your future, or your house has a big upside in terms of payback. Saving keeps your money safe, but it does nothing to reward you besides being there when you want to look at it. Like being in miserable relationship but doing nothing about it, even when the cute single girl asks you for coffee, investing in your happiness involves risk and change. Some people have no appetite for investing, and that’s OK. Some of the best people in the world are safe and stable and have a wonderful quality of life. But when it comes to the grocery industry, investing in your stores, in your marketing and in your people is the only way your business will thrive and differentiate. Conventional stores that stand conservatively by while the world changes will go out of business, period. Investing in your store requires belief in yourself, faith in your decision making, and the optimism that stretching your limits now will bring success for you and your organization. Oh, and having a banker who believes in you too helps.
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