Company Blog


by Adam Zack — April 12, 2023

“Kindness, in one word, is a business model, an approach to strangers and a platform for growth.”—Seth Godin

I’ve been trying to sleep in later on Sundays. And it’s mostly been very successful! So I woke up Sunday morning at 9:00 and checked my phone, seeing I had a text from my youngest daughter Alyssa that said: “Made me think of you 831” (831 is code for I love you. Eight letters, three words, one meaning). Attached was a link to a post on the Swiss-Miss design blog/studio titled Kindness Scales.


“It scales better than competitiveness, frustration, pettiness, regret, revenge, merit (whatever that means) or apathy. Kindness ratchets up. It leads to more kindness. It can create trust and openness and truth and enthusiasm and patience and possibility.

Kindness, in one word, is a business model, an approach to strangers and a platform for growth. It might take more effort than you were hoping it would, but it’s worth it.”

– Seth Godin, Author, Entrepreneur, Teacher

It was one of the nicest, most satisfying compliments I have ever received in my life. I fully believe that kindness is perhaps the greatest trait that a successful leader can have, and it’s one that I strive to achieve daily. Kindness is not selfish, vengeful and doesn’t hold grudges. There’s been plenty of times I’ve failed at being kind with words or actions that are unkind, but as I’ve aged I’ve tried mightily to learn from them and choose kindness. It’s pretty damn cool when your own kid notices. Thanks, Alyssa. 8312.

Read More – Design

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