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Redacted

by DW Green — September 13, 2017

Activities are the basic units of competitive advantage.

I always wanted to publish something that required portions to be redacted. Redacted statements are often found in government documents. Documents that are sensitive and top secret. Well, this letter is neither sensitive nor top secret. Just redacted.

Hi Jim,

I finally got signed up for Bashas’ email marketing. The emails are very similar in appearance to Albertsons, same vendor I think. Bashas’ has such a rich and unique history. It’s perplexing why Bashas’ doesn’t express its character, its singularity in a fresh, and an appealing and distinctive way. It’s as if there is a “conventional format” box that dictates how activities are to be done.

Differentiation is about performing different activities from rivals or performing similar activities in different ways. Differentiation arises from both the choice of activities and how they are performed. Activities, then, are the basic units of competitive advantage. Overall advantage or disadvantage results from all of a company’s activities, not only a few.

Sincerely

DW Green

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