DW's Blog


by DW Green — July 25, 2018

perspective: noun

The faculty of seeing all the relevant data in a meaningful relationship:

Seeing all the relevant data in a meaningful relationship.

Your data is admirably detailed but it lacks perspective.

Sometimes I think we lose perspective in our decision making. Too often we focus on the seemingly obvious, short-term effect/benefit of our decisions. There’s no right or wrong here, though perspective can add a long-term meaningful view.

This week one of our clients requested assistance on a magazine ad for a dog show publication. Here’s the relevant data. The owner has a Champion sheepdog she is entering into a competition. She is expecting to pay for the magazine ad. She’s been involved with show dogs for many years. She is a wonderful person, an excellent and wise leader and has been a client for ten years. It’s been an honor to work with her and her management team.


I have three billing choices:

  1. Bill for time spent at our normal hourly rate.
  2. Bill for time spent at cost.
  3. Donate the time to enhance our meaningful relationship.


In the scheme of life and from a long-term perspective, the billing choice is a no brainer. Donate the time and support and honor her commitment to show dogs. The client relationship is invaluable.

Read More – Lucky

Filed Under: DW's Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Archives

  • Categories

  • Tag Cloud:

  • Our Work: