DW's Blog

Perspective

by DW Green — July 25, 2018

perspective: noun

The faculty of seeing all the relevant data in a meaningful relationship:

Seeing all the relevant data in a meaningful relationship.

Your data is admirably detailed but it lacks perspective.

Sometimes I think we lose perspective in our decision making. Too often we focus on the seemingly obvious, short-term effect/benefit of our decisions. There’s no right or wrong here, though perspective can add a long-term meaningful view.

This week one of our clients requested assistance on a magazine ad for a dog show publication. Here’s the relevant data. The owner has a Champion sheepdog she is entering into a competition. She is expecting to pay for the magazine ad. She’s been involved with show dogs for many years. She is a wonderful person, an excellent and wise leader and has been a client for ten years. It’s been an honor to work with her and her management team.

I have three billing choices:

Bill for time spent at our normal hourly rate.
Bill for time spent at cost.
Donate the time to enhance our meaningful relationship.

In the scheme of life and from a long-term perspective, the billing choice is a no brainer. Donate the time and support and honor her commitment to show dogs. The client relationship is invaluable.