DW's Blog

Flash Sales

by DW Green — September 19, 2018

Get ‘em in and keep ‘em coming back!

Many food retailers are running digital “flash” sales. A digital “flash” sale is a single item featured at or below cost for 24 hours. The offer is distributed through an email blast to customers who have signed up to receive special offers from your store. The cost of email marketing is minimal, and the markdown is limited to your subscriber list and the length of the sale (24 hours).

Fresh produce, meat, seafood and deli items (salad bar, chicken bucket, deli salads and sandwiches) are excellent one-day sale items. Wine or high velocity grocery items like bottled water or ice cream work well too. Consider adding a flash sale once or twice a month to your promotional plan. These sales work great for generating traffic. Get ‘em in and keep ‘em coming back!