DW's Blog


by DW Green — September 6, 2023

Many things are clearly apparent yet do not truly exist.

Ever wonder why stuff shows up in your head? I was thinking of the expression “perception is reality.” Perception is not reality, but, admittedly, perception can become a person’s reality because perception has a potent influence on how we look at reality. We don’t realize how much stuff we believe is true only because we perceive it to be so. Like water in a mirage, a dream, an echo, a phantom emanation, a reflection, a castle in the air or a hallucination, all things are clearly apparent yet do not truly exist. While they do not exist, they appear to, and yet have no basis in reality. All this is to say, it’s wise to review your customers perception of your store. Quality, selection, service and value! Perceived or true.

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