DW's Blog

For A Leader

by DW Green — December 27, 2017

May those who work for you know You see and respect them

As 2017 draws to a close, I would like to thank our clients, business partners and vendors for your business and for your friendship. I’d like to thank each of you for the positive influence and impact you have had on my life and on my company. I am most grateful and appreciative of our relationships. I am honored to work with each of you. Thank you.To acknowledge the end of the year, it seems both fitting and proper to share this leadership blessing with you. I am inspired by Mr. Donohue’s words and read them often. For A LeaderJohn O’Donohue May you have the grace and wisdomTo act kindly, learningTo distinguish between what isPersonal and what is not.May you be hospitable to criticism.May you never put yourself at thecenter of things.May you not act from arrogance butout of service.May you work on yourself,Building up and refining the ways ofyour mind.May those who work for you knowYou see and respect them.May you learn to cultivate the art ofpresenceIn order to engage with those who

by DW Green — December 20, 2017

A sound Riddle

Riddles are fun. Well, for me anyway! You know the old riddle: If a tree crashes in a forest and there’s nobody there to hear it, does it make a sound? Well, sound requires an eardrum and a nervous system behind the eardrum. We can say that when the tree falls it makes air vibrate, and if there is anyone around with an ear and an appropriate nervous system, there will be a sound, because sound is a relationship between motion and air and ears. If there’s nobody around, the tree falling will make a vibration, but won’t make any sound. In the same way, a star sends light out into space, but the space surrounding the star is dark unless an object—a planet floating by, for example—enters that space. But if there isn’t anything in that space to relate to the star, there won’t actually be any light there.Merry Christmas and Happy Holidays to All!

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by DW Green — November 22, 2017

The greatest gift…the gift of life

Today and everyday is a time to be grateful. The more we practice gratitude, the more we see how much there is to be grateful for, and our life becomes an ongoing celebration of joy and happiness. When we master gratitude, we perceive God in everything, and our reaction is love and gratitude for the greatest gift, which is life.To live with gratitude is to enjoy every moment of this precious gift that comes from God. Gratitude is one of the greatest expressions of love. To express what is in our hearts is to be truly alive. Just saying thank you will open all the doors to an abundance of life’s blessings from all directions, but especially an abundance of love.Since Thanksgiving is the “official” day to express thankfulness for our blessings, I would like to express my sincere gratitude for clients and staff, past and present, who have provided me with so much joy, knowledge, wisdom and happiness.Thank you all very much and Happy Thanksgiving.DW“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a ...

by DW Green — November 14, 2017

Let go of control

I received the following article from a client a few years ago. It’s about letting go. We’ve all been told to “let go”. Let go of this or let go of that. As if the process of letting go will make things better, or less painful. Written by Scott Mabry, Letting-Go Leadership. His words are very meaningful to me and I read them often.“Let go.This line of thinking is counter-intuitive. Our instinct is to hold on, to protect, to become attached, to expect. The more we attach ourselves to expectations, people or things the more anxiety we create and the less effective we become.So why do we “hold on” in unhealthy ways? As leaders, we believe we are responsible for what happens in the organization. And because we hold this belief we are afraid. If the outcome is not what we desire, or think others expect, we will have failed. We will not have lived up to the reputation and titles we have worked so hard to achieve or perhaps to some standard we internalized earlier in life. To protect ourselves we micro-manage, manipulate others and view a negative event or unflattering comment as an attack on our professional identity. We even become attached to the label of “the leader�...

by DW Green — November 8, 2017

Fun-loving child again

I’m going to a developmental retreat next month in Seattle. One of the distinctions we will be exploring is Play. Play as in not taking everything so seriously. Play helps us keep the distance we need to observe rather than identify with the natural anxieties of life. Plus play is just plain fun! Let yourself be that spontaneous, in-the-moment, fun-loving child again. Or, as Friedrich Schiller put it, “Keep true to the dreams of thy youth.”One of our assignments is to bring a joke or two to the retreat. Humor is important in life. Laughing is healthy. Laughing is fun. Here’re a few jokes I like…What do you call an intelligent, good-looking, sensitive man? A rumor.World’s shortest books…Career opportunities for History majors.Amelia Earhart’s Guide to the Pacific.Accountant JokeA patient is at her doctor’s office after undergoing a physical examination. The doctor says, “I have some very grave news. You have only six months to live. What can I do cries the patient. The doctor replies, Marry an accountant. Will that my life longer asks the patient. No says the doctor. But it will seem longer.You know you’re getting old when……your back goes out more ...

by DW Green — November 1, 2017

Unveiling a new advertising look can create excitement with customers and employees alike.

Often times when sales and customer counts are flat or declining, a bold, new visual look and go-to-market strategy can shake up a market. Unveiling a new advertising look can create excitement with customers and employees alike. Plus change is normally a good thing. Non- shoppers are the biggest source for new primary customers and new revenue.Advertising and marketing that is developed in the context of themes and storytelling is the best way to attract the attention of non-shoppers. And the presentation of those themes and story’s must be applied differently to each marketing platform. For example, the print ad that is posted on the website must minimally become an interactive tool to add sale items to a shopping list. A searchable item list is better. A pdf of an ad on a mobile device is not effective at all. It’s very important that advertising and promotions are well integrated into all marketing platforms, including in-store signage. This message and activity integration builds momentum, resulting in more sales and more customers. What makes this all work so well is the planning. The sales benefit alone from just sharing a great plan with employe...
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Employee Development

by DW Green — October 25, 2017

Employee training and development is critical

In the end it is employees who make the difference. No amount of merchandising or advertising can be successful over the long run without a dedicated, knowledgeable staff. If employees don’t support your market position or advertising claims, your efforts will be undermined.To build a company that is profitable, enduring, and able to hold its own against major competitors, managers need to foster a sense of community among employees. Above all, employees must share common values. This means recruits should be judged as much on the basis of their fit with the company’s values and principles as they are on the basis of their ability to fulfill the technical requirements of the job.People should be hired into your company with the understanding that they are there to develop their potential. You must ensure that processes are in place to assess individual potential, ensure adequate training and development, evaluate performance, and provide graceful exits from the company. If employees don’t pull their weight or share the company’s values, they must move on. At a certain point, managers must be prepared to pass the baton, as well, so the company can continue to renew itself.Employee trainin...
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