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The Value of Storewide Signage Audits

by DW Green — November 5, 2010

Earlier this year, I visited a wonderful supermarket chain in the southwest. It is an excellent supermarket company, with beautiful and well-merchandised facilities. Since it was going to be my first visit, I did some advance research about the company. In doing so, I learned that the business was committed to, among many things, delivering exceptional customer service and exceeding customer expectations.So you can imagine my surprise when the first thing I saw before walking into the store was a large sign announcing the store’s security cameras, the penalty for shoplifting, and a wa...

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Satisfaction Guarantee…A Pledge, A Promise

by DW Green — October 28, 2010

I’m passionate about product and service guarantees. Offering a satisfaction guarantee seems pretty basic to me, though many retailers do not embrace them. As you know, a guarantee is a promise or assurance that a company will stand behind the quality of the products it sells or the services it performs. Guarantees build trust and loyalty with consumers. In a sense, a guarantee is a company’s commitment to the wellbeing of its customers. Wow, what an intriguing approach to serving the customer; imagine a conscious intention by company leaders to enhance the wellbeing of their customers5 Reas...

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Changing a Supermarket Liability to an Asset

by webmaster — October 21, 2010

I think that one of the most difficult challenges in the supermarket industry is trying to change the “stripes” a store has developed over many years. By “stripes” I mean trying to shed the reputation that a store is dark, dirty, dumpy, poorly stocked and poorly serviced into something different. The adage “putting lipstick on a pig” might be a fair analogy. Consumers have etched in their minds what the store will deliver and it’s virtually impossible to change that im...

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Good Food Market is now open!

by webmaster — October 15, 2010

Good Food Market is an independent, family-owned grocery store offering customers a whole new way to shop for and think about food. Owners Darin and Valerie Hill are truly passionate about giving shoppers a unique grocery shopping experience, and it’s evident in everything from the exciting product assortment to the innovative store decor. Check it out! Good Food Market is open 7 days a week in the Fulton Ranch Promenade at Chandler Heights and Alma School Road....

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Avoiding the Communications Gap

by webmaster — October 14, 2010

Brand consistency must be maintained throughout all areas of an organization; it builds credibility and consumer trust, allows for clear ownership of a brand’s differentiated positioning, and inspires a culture of development and innovation.Yet in a landscape where con...

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Planning for Increased 4th Quarter Competition

by webmaster — October 7, 2010

Target and Wal-Mart are getting ready for the 4th quarter “no holds barred cage match” which kicks off Black Friday, the day after Thanksgiving. It’s no fun being caught in the crossfire of two behemoths, especially when both giants are vying for the all important 4th quarter sales.Both retailers made announcements recently of the rollouts of their new formats, Wal-Mart with their new 20,000 square foot hybrid of Marketside/Neighborhood Market in New York City and San Francisco. Target announced their plans for a 60,000 to 90,000 square foot new format in Seattle.You also may have...

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Black Friday Sales

by DW Green — September 30, 2010

The Friday following Thanksgiving is generally the worst food-shopping day of the year for supermarkets across the country. If not the lowest sales day of the year, it’s certainly in the top five! Accordingly, many retailers “give up” on sales for the long weekend following Thanksgiving. Many even cancel their weekly ad Thanksgiving week. Is this a good strategy or a self-fulfilling prophecy?Black Friday, the unofficial beginning of the Christmas season, has become a sales boom for most every retail format. For many Americans, a Black Friday shopping trip has become a family traditio...

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What's In-Store For Fall?

by webmaster — September 16, 2010

Special events, eye-catching displays and seasonally themed promotions that create a fun and unique shopping experience for customers of all ages. Here are three fall-inspired ideas to help you make the most of the upcoming fall season:1. How does your curb appeal compare to other businesses’ nearby? Pay extra attention to your outdoor signage and merchandising, and look for new opportunities to make your store’s e...

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What's that hanging from the ceiling of your store?

by webmaster — September 9, 2010

I’d like you to take just 10 minutes to take note of something you probably don’t pay much attention to, but that your customers notice every time they shop your store.Look at what is hanging from the ceiling and the walls of your store, and ask yourself, “What does this say to our customers about our brand?”Look at your signage and consider the questions:
  1. Why were these things put here in the first place?
  2. Are these items helpful and/or important to our customers?
  3. Are these items cluttering up or hiding the products we sell, or are we using these items to
    ...

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Three Tips for Successful Text Message Marketing

by webmaster — August 19, 2010

1. Make it easy for customers to sign-up.
Give customers a special short code, and the number that they should text that short code to. Once a customer texts that unique short code from their cell phone, their cell number will be added to your database of text message recipients. You can also create a sign-up form on your website that lets customers submit their cell phone numbers online.
2. Use a combination of marketing materials to tell customers about your program.
In-store signage and bag-stuffers explaining the benefits of the program and promoting the
...

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